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Bundle Deals

Save up to 30% with our bundle deals.

Save €13
3 Month Supply

Mascara + Eyeliner + Lash Serum

Save €9
Mascara + Eyeliner

Mascara + Eyeliner

Save €26
Lash Serum + Brow Serum

Lash Serum + Brow Serum

Save €46
All Color & Highlighter Sticks

All Color & Highlighter Sticks

Save €14
Mascara + Eyeliner + Brow Gel

Mascara + Eyeliner + Brow Gel

Save €10
Color & Highlighter Sticks

Color & Highlighter Sticks

Save €8
Brow Gel + Brow Serum

Brow Gel + Brow Serum

Save €6
Mascara + Brow Gel

Mascara + Brow Gel

Save €8
Black & Brown Mascara

Black & Brown Mascara

What Others Say

VolumeCare+ Mascara
VolumeCare+ Mascara
€33
+
Natural Black
LushLine+ Waterproof Eyeliner
€24
+
espresso
PowerBrow+ Tinted Eyebrow Gel
€29
+
espresso
PowerBrow+ Tinted Eyebrow Gel
€29
+
Vanilla
InstantGlow+ Multipurpose Highlighter Stick
€35
+

Your body changes as you age. Your beauty products should too.

At Rumi Cosmetiques our goal is to craft beauty products that evolve together with you. Embrace a novel approach to pro-age beauty that's fully tailored to your needs.

What makes it the best:

  • checked-icon For sensitive skin & eyes
  • checked-icon Active ingredients that nourish & repair
  • checked-icon More potent & effective formulas
  • checked-icon A scientific approach to beauty after 50

Best Sellers

Shop products that are most loved by thousands of women.

VolumeCare+ Mascara

VolumeCare+ Mascara

Natural Black

LushLine+ Waterproof Eyeliner

1 Month Supply

LashCare+ Serum

Vanilla

InstantGlow+ Multipurpose Highlighter Stick

espresso

PowerBrow+ Tinted Eyebrow Gel

AminoBlend+ Micellar Makeup Remover

AminoBlend+ Micellar Makeup Remover

Nude Peach

BloomBlush+ Multipurpose Color Stick

Bundle & Save

Get our best-selling duo at the lowest available price!

Mascara + Eyeliner

A powerful duo that’s designed to define, accentuate, and awaken your eyes for a timeless and captivating look.

Mascara + Eyeliner

Included in the bundle:

VolumeCare+ Mascara

LushLine+ Waterproof Eyeliner

Add To Cart - €52 €61 Learn More
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The Rumi Blog

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Customer Reviews

Trusted By 170,000+ Women

Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer thanks to the active ingredients.

Karen Brown
Verified Buyer

Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!

Ann Downward
Verified Buyer

Yes, I've tried them all! And the reason I haven't stuck with one, so far, is I've been slightly disconcerted with the ingredients, because I have very sensitive eyes. That's why I tried this serum. I can't actually remember what number tube I'm on. Which says it all, I guess!

Georgia Zaris
Verified Buyer

I am fair and have always had problems getting a decent eyebrow color that looks natural. With the PowerBrow+ Gel I can build up not only the coverage but also the shade I need to suit my complexion. It works very well for me and it will be my go to eyebrow tinted gel.

Jane Alexander
Verified Buyer